Domain Name Industry Blog — WEB DESIGN

Are You Getting the Most Out of Your Premium Domain Name?

Having a premium domain name can give you a huge competitive advantage. Don’t you think Planters wishes it owned nuts.com? Instead that premium domain is owned by the Newark Nut Company. But, having a premium domain name is only part of the equation. Here are a few tips for making the most of your premium domain name and putting a little more distance between you and everyone else in your industry.Put Your Domain Name EverywhereIf you have gone to the effort and expense to secure a premium domain, be proud of it. Put your domain on everything you can think...

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Here’s a Quick Way to Check Your Website Messaging

We are often the worst at judging our own work. This is especially true if you are creating something. We become emotionally attached to our work and either judge it too harshly or become blind to its obvious shortcomings. This can be fatal when working on the branding and messaging of a website. Once you have spent time working on a website or overseeing someone else’s work, it becomes impossible to see things with fresh eyes. I have developed what I call the “Grandma Test” to make sure my marketing efforts are easy to understand.The “Grandma Test”While many of my...

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My Favorite WordPress Themes & Plugins

I wanted to veer off the beaten path a little bit today. There are so many domain name investors who are also interested in developing websites. Being that WordPress is such a powerful CMS, I wanted to share with you a few of the themes and plugins that I have discovered along the way that have made developing a much better experience. Before you start, you should know that your website can only be as powerful as your hosting. I always recommend WPEngine. Not only do they have the best customer service I’ve ever experienced, their platform is legendary. And in my...

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If Your Homepage Isn’t Doing These 5 Things You’re Losing Customers

Your homepage should be more than just a billboard for your business. We all have short attention spans these days. Your homepage may only have a few seconds to get someone’s attention and move him or her along your sales funnel. While there is a lot of discussion out there about how to attract traffic to your site, if your homepage isn’t doing these five things, you are losing customers no matter how many site visitors you have.One: Show What You Do in Five Seconds or LessThe most important job of your homepage is to reassure the visitor they are...

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How to Succeed in Business by Driving Away Customers

Every business needs new customers to grow. But, too often companies get caught up in making themselves attractive to potential customers and fail to realize some of the customers they are bringing in are hurting their brand and their business. The best way to succeed isn’t to attract everyone you possibly can. Some customers are a bad fit and need to be chased off as quickly as possible.How Bad Customers Hurt Your BusinessBad customers aren’t bad people. They are just a bad fit with your company culture or business model. When customers who aren’t a good fit buy from you...

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