Domain Name Industry Blog — TIPS & TRICKS

3 Ways a Premium Domain is a Better Investment than Real Estate

Everyone is looking for better ways to grow their money. While real estate has long been a traditional way to increase your wealth, it’s also a great way to lose everything. The web presents lots of opportunities for people to generate income, but few can match to potential returns of investing in premium domains. While the first rule of real estate is “location, location, location”, the most important rule for investing in premium domains is “relevance, relevance, relevance”. Getting involved in premium domains can be better for your wallet than real estate.One: Lower Barrier to EntryIt takes a lot of...

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What Your Domain Name Says About You

"What's in a name? That which we call a rose
By any other name would smell as sweet."-William Shakespeare in Romeo and Juliet Juliet’s declaration, “What’s in a name?” may be romantic, but it’s poor business advice. Businesses spend a lot of time and money on choosing just the right name for their enterprise. But, all too often choosing the right domain name is left for the end of the business naming process instead of at the beginning where it belongs. Your future customers have to be able to find you on the web. Your domain name may be sending the...

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How to Identify a Premium Domain Name

Much like real estate, the stock market and other investment verticals, a premium domain name is a highly valuable asset. In fact, so long as the internet is alive and growing, domain names may just be the only certain investment there is.A premium domain name can range from $10,000 upwards of $35 Million dollars. These premium domain names have all been registered for decades and are only available on the aftermarket. Knowing how to pick the right ones from the digital vine can be a bit tricky, but there are a set of rules and if followed properly they can...

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Here’s a Quick Way to Check Your Website Messaging

We are often the worst at judging our own work. This is especially true if you are creating something. We become emotionally attached to our work and either judge it too harshly or become blind to its obvious shortcomings. This can be fatal when working on the branding and messaging of a website. Once you have spent time working on a website or overseeing someone else’s work, it becomes impossible to see things with fresh eyes. I have developed what I call the “Grandma Test” to make sure my marketing efforts are easy to understand.The “Grandma Test”While many of my...

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Large Companies That Own Premium Domains.

The time comes when every company will realize the importance of a premium domain name. Whether or not you have a brand-able (made up) domain, you can always benefit from owning an exact match domain name.When a company as large as AT&T spends a fortune acquiring Mobile.com, it is evident how beneficial these domains can be. There are quite a few gains to be made by owning a premium, exact match domain name: Type in traffic, trust, notoriety, saving on marketing costs, brand ability, memorable, easy to spell and quite a few more benefits. When someone searches the internet for...

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