Are You Getting the Most Out of Your Premium Domain Name?

Having a premium domain name can give you a huge competitive advantage. Don’t you think Planters wishes it owned nuts.com? Instead that premium domain is owned by the Newark Nut Company. But, having a premium domain name is only part of the equation. Here are a few tips for making the most of your premium domain name and putting a little more distance between you and everyone else in your industry.Put Your Domain Name EverywhereIf you have gone to the effort and expense to secure a premium domain, be proud of it. Put your domain on everything you can think...

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How to Grow a Brand That Generates Sales

Brand is one of those buzzwords that has almost lost all meaning. Everyone knows branding is important. There are plenty of gurus out there who will tell you that your brand is the key to untold riches. But, almost nobody knows how to describe what a brand is.Your brand is what people say about you when you aren’t around. Your brand is much more than your color scheme, tagline, or logo design. Your brand is your company’s story. Some brands are so powerful that you have an immediate feeling about them and their products when you hear their name. When...

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Here’s a Quick Way to Check Your Website Messaging

We are often the worst at judging our own work. This is especially true if you are creating something. We become emotionally attached to our work and either judge it too harshly or become blind to its obvious shortcomings. This can be fatal when working on the branding and messaging of a website. Once you have spent time working on a website or overseeing someone else’s work, it becomes impossible to see things with fresh eyes. I have developed what I call the “Grandma Test” to make sure my marketing efforts are easy to understand.The “Grandma Test”While many of my...

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Stop Doing This if You Want Your Business to Grow

There are a lot of things to do when you are marketing your company. But, sometimes we do too much. If you want your business to grow you have to stop chasing every new bright shiny idea that comes along. Businesses that boom have a plan and work the plan. If you want your business to grow stop getting distracted.Strategy Before TacticsWhen you are in the trenches it’s sometimes tough to remember where you are supposed to be going. You need a master plan, a strategy that tells you what your purpose is. Along the way you will have different...

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What Every Marketing Director Needs to Know About Color and the Web

One of the most controversial aspects of marketing is the psychology of color. While behavioral psychologists have been studying the affects of colors on people’s emotions, there is little scientific consensus about how colors influence people. But, that doesn’t mean that the colors of your brand and website don’t matter. If you examine the marketing campaigns of some of the world’s biggest companies you see that color matters a great deal. Here are the essentials every marketing director needs to know about using color on the web.Color Tells Customers They are in the Right PlaceWhile many cultures have different interpretation...

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