Domain Name Industry Blog — INDUSTRY THOUGHTS

Are You Getting the Most Out of Your Premium Domain Name?

Having a premium domain name can give you a huge competitive advantage. Don’t you think Planters wishes it owned nuts.com? Instead that premium domain is owned by the Newark Nut Company. But, having a premium domain name is only part of the equation. Here are a few tips for making the most of your premium domain name and putting a little more distance between you and everyone else in your industry.Put Your Domain Name EverywhereIf you have gone to the effort and expense to secure a premium domain, be proud of it. Put your domain on everything you can think...

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3 Ways a Premium Domain is a Better Investment than Real Estate

Everyone is looking for better ways to grow their money. While real estate has long been a traditional way to increase your wealth, it’s also a great way to lose everything. The web presents lots of opportunities for people to generate income, but few can match to potential returns of investing in premium domains. While the first rule of real estate is “location, location, location”, the most important rule for investing in premium domains is “relevance, relevance, relevance”. Getting involved in premium domains can be better for your wallet than real estate.One: Lower Barrier to EntryIt takes a lot of...

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What Your Domain Name Says About You

"What's in a name? That which we call a rose
By any other name would smell as sweet."-William Shakespeare in Romeo and Juliet Juliet’s declaration, “What’s in a name?” may be romantic, but it’s poor business advice. Businesses spend a lot of time and money on choosing just the right name for their enterprise. But, all too often choosing the right domain name is left for the end of the business naming process instead of at the beginning where it belongs. Your future customers have to be able to find you on the web. Your domain name may be sending the...

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Large Companies That Own Premium Domains.

The time comes when every company will realize the importance of a premium domain name. Whether or not you have a brand-able (made up) domain, you can always benefit from owning an exact match domain name.When a company as large as AT&T spends a fortune acquiring Mobile.com, it is evident how beneficial these domains can be. There are quite a few gains to be made by owning a premium, exact match domain name: Type in traffic, trust, notoriety, saving on marketing costs, brand ability, memorable, easy to spell and quite a few more benefits. When someone searches the internet for...

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Open Your Mind: Domain Investing Has Changed

In order for me to grow, I have to open my mind. I have to approach my business in different ways, take more risks, and be more aggressive. Here are the steps I’m taking from now on to evolve as quickly and efficiently as possible. Think of this as a “part two” of Three Steps to Domain Investing Victory in 2016. As always, your results may vary. Be Like Water. Sure, I may not be Bruce Lee, but I do know how important it is to “be like water.” In other words, I have to be open, fluid, and effortlessly...

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