Remember when there was no internet? When finding the perfect location for your business meant driving around town seeking “for lease” signs? When scouring through newspapers to find that perfect physical address for your business was your only option?
Ever since the introduction of the world wide web, domain names have become more and more popular. They are the new real estate in our ever evolving digital world. The fact is, what used to be a physical address now begins with a www and ends with a .com.
It is a known fact that exact match, generic .com domain names are just as prestigious as a downtown, high foot traffic, modern commercial space. Except the foot traffic now comes from type in traffic and search engine rankings. With more and more businesses being born or transitioning into the digital realm, the supply of prime time digital real estate will lower drastically. The reason is, major corporations, startups and small business owners are starting to truly realize the power of a premium domain name.
“Location, location, location.” We here that from every one, especially real estate agents. This now applies directly to domain names and where you are located is now more important than ever.