You’ve done all the right things. You bought your domain name and it’s a perfect match for your company name. You have an amazing website. You are ready to set the world on fire with your hot new product or service. But, you might be overlooking something.
You are missing an opportunity if you don’t also get a specific product domain. Imagine the headaches it can cause if people only remember your product name. People may be typing widget.com into their browsers. If you aren’t there, someone else will be soon.
You don’t even have to setup a separate site. The domain name ipod.com redirects you to a product purchase page on Apple’s site. Windows.com takes you to a sub domain on the Microsoft site where you can learn about the product in detail.
Another powerful example of owning an extra domain in addition to the one with your company name is the decidedly low tech Merriam-Webster Company. You may know them as the makers of paper dictionaries and thesauruses. If you head to word.com guess where you end up? You find yourself at the Merriam-Webster homepage.
Before you congratulate yourself on your great domain name purchase, think of a few other domains that may not only help drive traffic to your business, but may become assets in and of themselves.